{"id":7407,"date":"2025-07-28T10:36:49","date_gmt":"2025-07-28T10:36:49","guid":{"rendered":"https:\/\/akropolealfa.lv\/news\/aptauja-skolena-sagatavosana-macibu-gadam-prasa-vismaz-250-eiro\/"},"modified":"2026-03-18T12:09:07","modified_gmt":"2026-03-18T12:09:07","slug":"aptauja-skolena-sagatavosana-macibu-gadam-prasa-vismaz-250-eiro","status":"publish","type":"news","link":"https:\/\/akropolealfa.lv\/en\/news\/aptauja-skolena-sagatavosana-macibu-gadam-prasa-vismaz-250-eiro\/","title":{"rendered":"Survey: it costs at least EUR 250 to prepare a pupil for the school year"},"content":{"rendered":"\n    <section id=\"post-hero-banner-block-69ba8081d58ea\"\n             class=\"post-hero-banner  \">\n        <div class=\"cover-img\">\n                                            <picture>\n                    <source media=\"(min-width: 901px)\" class=\"no-lazy\"\n                            srcset=\"https:\/\/akropolealfa.lv\/wp-content\/uploads\/sites\/3\/2025\/06\/red-bg-4-1920x613.jpg\">\n                    <source media=\"(max-width: 901px)\" class=\"no-lazy\"\n                            srcset=\"https:\/\/akropolealfa.lv\/wp-content\/uploads\/sites\/3\/2025\/06\/red-bg-4-1920x613.jpg\">\n\n                    <img src=\"https:\/\/akropolealfa.lv\/wp-content\/uploads\/sites\/3\/2025\/06\/red-bg-4-1920x613.jpg\"\n                         alt=\"Survey: it costs at least EUR 250 to prepare a pupil for the school year\"\n                         class=\"no-lazy force-no-contrast\">\n                <\/picture>\n                    <\/div>\n        <div class=\"container\">\n            <div class=\"event-content\">\n                                <h1>Survey: it costs at least EUR 250 to prepare a pupil for the school year<\/h1>\n                                <div class=\" app-download-bts\">\n                                                        <\/div>\n                                <div class=\"btn-wrap\">\n                                                                                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n<script>window.dispatchEvent( new Event('acf\/loaded\/post-hero-banner'));<\/script>\n\n    <section id=\"text-block-69ba8081d5af7\" class=\"text\">\n        <div class=\"container medium\">\n            <div class=\"content-wrap\">\n                <p><span style=\"font-weight: 400\">The majority of Latvian households surveyed feel a variety of emotions when preparing for the new school year \u2013 excitement (35%), joy (27%), and even anxiety (46%) and worry (29%), according to a survey* conducted by AKROPOLE shopping and entertainment centres. These emotions are often accompanied by a significant financial challenge \u2013 almost 60% of parents say that the budget needed to prepare one pupil for school is at least EUR 250, far more than families can realistically afford.<\/span><\/p>\n<p><span style=\"font-weight: 400\">More than a third of respondents (38%) will be able to spend up to EUR 100 for school this year, and another 35% up to EUR 250. Only a small minority (12%) plan to spend more than EUR 250. This gap between ability and need is leading many to adapt their habits \u2013 44% of parents plan to keep an eye on discounts and promotions, 29% will use items left over from previous school years, and 11% are considering giving up certain products and brands or replacing them with cheaper alternatives.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When choosing school supplies, price is the main criterion for 42% of households, while for 30%, it is quality. Only around one in six parents (16%) base their primary choice on the preferences of their child.<\/span><\/p>\n<p><span style=\"font-weight: 400\">According to Linda Ezera, Head of the market research centre Norstat Latvija, many parents find this period not only emotionally but also practically challenging: \u201cThe survey clearly shows that the start of the school year is not always a time full of positive hopes and goals. For many families, it\u2019s also a period of considerable emotional and financial strain. It is, therefore, particularly important to be understanding, compassionate and supportive of each other at this time and to help those who need it most as much as possible so that children can start school with joy and happiness.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">To care for those families who face financial difficulties on a daily basis, AKROPOLE shopping centres, in cooperation with the charity organisation Ziedot.lv and partners, will organise the charity campaign \u201cLet\u2019s help prepare for school together!\u201d in August for the sixth consecutive year, and will invite people to donate new clothes, shoes, stationery, and other school supplies for children from low-income families.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThis campaign has become a good tradition and an inspiring example of solidarity in recent years. Every donation \u2013 both monetary and practical \u2013 has helped children to start school with confidence and joy. Last year, public donations helped 317 children, including 150 Ukrainian refugee first-graders, to start school. We look forward to the response of our fellow citizens again this year to help families across Latvia,\u201d says Kaspars Beiti\u0146\u0161, CEO of SIA Akropole Latvija.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This year, the campaign will take place from 4 to 29 August, inviting everyone in Latvia to support families in need with school-age children.<\/span><\/p>\n            <\/div>\n                    <\/div>\n    <\/section>\n\n<script>window.dispatchEvent( new Event('acf\/loaded\/text'));<\/script>","protected":false},"featured_media":7349,"template":"","meta":{"_acf_changed":true},"news_category":[],"class_list":["post-7407","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Survey: it costs at least EUR 250 to prepare a pupil for the school year - Akropole Alfa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/akropolealfa.lv\/en\/news\/aptauja-skolena-sagatavosana-macibu-gadam-prasa-vismaz-250-eiro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Survey: it costs at least EUR 250 to prepare a pupil for the school year - Akropole Alfa\" \/>\n<meta property=\"og:url\" content=\"https:\/\/akropolealfa.lv\/en\/news\/aptauja-skolena-sagatavosana-macibu-gadam-prasa-vismaz-250-eiro\/\" \/>\n<meta property=\"og:site_name\" content=\"Akropole Alfa\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T12:09:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/akropolealfa.lv\/wp-content\/uploads\/sites\/3\/2025\/07\/17536842595344_430_430_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"430\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/akropolealfa.lv\/en\/news\/aptauja-skolena-sagatavosana-macibu-gadam-prasa-vismaz-250-eiro\/\",\"url\":\"https:\/\/akropolealfa.lv\/en\/news\/aptauja-skolena-sagatavosana-macibu-gadam-prasa-vismaz-250-eiro\/\",\"name\":\"Survey: it costs at least EUR 250 to prepare a pupil for the school year - Akropole Alfa\",\"isPartOf\":{\"@id\":\"https:\/\/akropolealfa.lv\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/akropolealfa.lv\/en\/news\/aptauja-skolena-sagatavosana-macibu-gadam-prasa-vismaz-250-eiro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/akropolealfa.lv\/en\/news\/aptauja-skolena-sagatavosana-macibu-gadam-prasa-vismaz-250-eiro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/akropolealfa.lv\/wp-content\/uploads\/sites\/3\/2025\/07\/17536842595344_430_430_1.jpg\",\"datePublished\":\"2025-07-28T10:36:49+00:00\",\"dateModified\":\"2026-03-18T12:09:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/akropolealfa.lv\/en\/news\/aptauja-skolena-sagatavosana-macibu-gadam-prasa-vismaz-250-eiro\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/akropolealfa.lv\/en\/news\/aptauja-skolena-sagatavosana-macibu-gadam-prasa-vismaz-250-eiro\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/akropolealfa.lv\/en\/news\/aptauja-skolena-sagatavosana-macibu-gadam-prasa-vismaz-250-eiro\/#primaryimage\",\"url\":\"https:\/\/akropolealfa.lv\/wp-content\/uploads\/sites\/3\/2025\/07\/17536842595344_430_430_1.jpg\",\"contentUrl\":\"https:\/\/akropolealfa.lv\/wp-content\/uploads\/sites\/3\/2025\/07\/17536842595344_430_430_1.jpg\",\"width\":430,\"height\":430},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/akropolealfa.lv\/en\/news\/aptauja-skolena-sagatavosana-macibu-gadam-prasa-vismaz-250-eiro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/akropolealfa.lv\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Survey: it costs at least EUR 250 to prepare a pupil for the school year\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/akropolealfa.lv\/en\/#website\",\"url\":\"https:\/\/akropolealfa.lv\/en\/\",\"name\":\"Akropole Alfa\",\"description\":\"&quot;AKROPOLE Alfa&quot; 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